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What can I offer the world?

The article in our reading that I learned most from is titled, "Identifying and exploiting the right entrepreneurial opportunity..for you." This really got me thinking about my dreams and how to turn them into real, attainable goals. The first goal is to identify an idea that addresses some social need. I can see the value in this concept, because if the idea does not connect with or elevate with someone, than you will not gain any traction in your idea. I am a hand letterer that can do calligraphy, chalk lettering, sign lettering, and digital lettering. I opened an Etsy shop with products that followed all of the current trends and I thought I would do so well. But I didn't because I was in a sea of the exact same fish. Nothing set me apart. My product did not elevate anyone or meet a social need. This is where I need to dig deep and ask what can I offer to the world, and what does the world need from me. There are two other parts of the equation which are personal satisfaction and economic feasibility. I can not very well me motivated to build a brand if it is something I am not passionate about. I also can not try to sell a product in a market that can not support it. 

 I also learned that this is going to be a dynamic, ongoing process. Just because my Etsy shop was a flop, does not mean I should stop there. I truly believe that decisions are contingent on preceding decisions. Each step is something that I can learn from and move forward with. The best way to continue that upward trajectory is to create a web of relationships that will encourage and motivate. I also need to make full use of the opportunities that my Father in Heaven has given me. These are unique to me which will make my voice, and my brand valuable to the world.

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